Sean Carolan

In my senior year at American University I took Pallavi Kumar’s Public Relations portfolio class. Throughout the semester we split up into groups worked with Sony Electronics to develop a PR campaigns for their new XB40 Speakers and Noise-Cancelling headphones. My group, Allegro PR, worked on developing a full-scale Public Relations campaign for the roll-out of the Sony XB40 speakers.

At the end of the semester we pitched our campaign to the head of marketing for Sony Electronics, complete with a written plan, a video, storyboards, and part of a summer party guide.

To view the full written plan, you can click here.

To view Allegro PR’s presentation, you can click here.

And to view Allegro PR’s “Soundtrack to Life” campaign pitch video, you can click here.